ASTERA CI DESIGN

Corporate Identity Design

Over the past few years, we’ve collaborated with a leading Bangladeshi porcelain company, and recently, we embarked on an exciting journey to create their own exclusive tableware brand for the HORECA industry. From this vision, Astera was born—a porcelain manufacturer designed to disrupt the market with a bold, modern approach.

Our work with Astera went far beyond design. We built the entire brand identity from the ground up, crafting everything from the name, logo, and corporate identity to the catalog design. The challenge lay in bridging cultural differences between Europe and Bangladesh, but overcoming these complexities made the process deeply rewarding.

Astera enters a market dominated by brands with deep historical roots. Without a legacy of its own, we created an identity that stands out: fresh, hip, and unapologetically modern. The result is a striking logo and a visually captivating catalog that redefine how a porcelain brand can present itself in a traditional industry.

Astera proves that thoughtful design and branding can empower a new entrant to compete with industry giants. It’s been a privilege to bring this ambitious vision to life and to see Astera already making waves in the HORECA world.

Here’s to breaking barriers and building brands that boldly challenge the status quo.